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Words aptly describing Ejiro include purpose-driven, focus, resilience, drive, and grit! An avid advocate for personal development and growth, Ejiroghene Udu, popularly known as “The Generator Girl” is an executive MBA student at the prestigious Lagos Business School (2023) while running her company, Premium Power Solution Limited (PPS Ltd) as CEO/MD, a company that offers an array of power solutions in the form of power rentals, generator sales, and preventive and reactive generator maintenance. Her goal is to ensure that businesses continue to thrive without losing their market share due to the epileptic power supply in Nigeria. 

PPS Ltd was born out of the desire to solve Nigeria’s prevalent power supply challenges and, with determination, the company continues to thrive as it meets the relevant need for electricity supply for individuals and businesses nationwide. A serial entrepreneur, Ejiro doubles as the Head of Sales and Projects at Design Fairy Studio, a company she runs with her twin sister. 

She is also the CEO of Jirella Farm Ltd, her family’s business set up to contribute to food security and ensure that Nigerians and diasporas can access traceable fresh produce and livestock. She also runs a non-profit organization called the Lady Technician Academy. This organization aims to bridge the gender gap in the power industry, teach young women mechanical and electrical skills and provide job placements for women in this traditionally male-dominated field. 

Ejiro is constantly recognized as an entrepreneur for smashing sales quotas, developing new business strategies, and establishing professional yet endearing relationships with her clients and employees. At her core, she is a sales engine and has served in that capacity across several industries in Nigeria